Turkey's Memembership in EU Essay Example | Topics and Well Written Essays - 3000 words

Turkey's Memembership in EU - Essay Example Twenty years ago, in 1987, Turkey applied for full EEC membership, a request denied after the European Parliament reported on Ankara's unsatisfactory progress, and in particular its failure to implement agreements pertaining to the Cyprus problem. On December 2006, EU foreign ministers decided to follow the Commission's recommendations and suspend talks with Turkey on eight of the 35 areas under Despite undeniable progress by Turkey in some areas, there are serious problems surrounding the country's human rights record and relations with Cyprus, and its ability to catch up with the general level of political, economic and social development of EU member states. Both the EU and Turkey also have to contend with indifference and discontent shown by both governments and individuals due to "enlargement fatigue," especially after EU membership expanded by 10 members of the former Soviet bloc in 2004 and two more countries two years later (Palmer, 2006). This makes a total of 27 EU member countries, uniting both eastern and western halves of the continent for the first time since the Cold War broke out. There are some questions on the EU's capacity to balance its expansion and consolidation programs and some EU member states and citizens have reservations on such issues as the possible influx of Turkish workers and its impact on employment figures. However, some political analysts believe that the underlying question is Turkey's identity, whether this identity can be accepted as part of the new Europe, and whether the geographically distant and culturally different Turkey should and can be part of a united Europe (Kubicek, 2005). This report will deal with the EU's enlargement program and its relation to and impact on its vision of a united, peaceful, prosperous and democratic Europe and the specific problems and challenges that affect the entry of Turkey into the European Union. B. Europe: A United Continent "Enlargement has been at the heart of the European Union's development over several decades. The very essence of European integration is to overcome the division of Europe and contribute to the peaceful unification of the continent ." (Enlargement, 2006) Turkey's membership in the EU 5 The dissolution of the Soviet bloc provided added impetus to the formation of a new and united Europe and a stronger and more competitive global player than any other except perhaps for the USA. The 2004 and 2006 addition of twelve new members has increased the rate of economic growth and brought more prosperity for EU member countries as a whole. It has established an extremely large sone of democracy, peace and the rule of law in the continent. "The European Commission estimates that joining the Union will add up to one percent extra growth each year for newcomers during the first ten years of membershipThe enlarged single market will provide competitive EU firms with greater business opportunities, create jobs and raise tax revenues." Enlargement has laid the foundation for continent-wide peace and stability, and encouraged the growth of human rights-based and democratic

Social Marketing Essay Example | Topics and Well Written Essays - 1000 words

Social Marketing - Essay Example In this "Social Marketing" essay, the author chose and researched two most relevant in order to study their social marketing campaign. Social marketing refers to an approach that is used to cultivate those activities of which the primary aim is to maintain or change the behavior of people for the benefit of society or individual. In Thailand, every can tell that using cell phones has become a big problem. Almost every teenager owns a cell phone and hardly puts it down.. The issue exists there, everyone is aware that it is a big problem, yet no one takes an initiative about it. Being a foreign company, Telenor took a wise move. Telenor employs a prudent approach through an advertising agency located in Thailand, known as Y&R Thailand. It was responsible for handling ads for DTAC because only natives can understand the psyche of their audiences and the way they respond. In order to do so, DTAC composed an ad in order to address the issue of extra ordinary mobile usage and ignoring love d ones while using mobile phones. The slogan of the social marketing campaign of DTAC was named as ‘Disconnect to Connect’. The purpose of this ad was to encourage people to put down their cellular devices for face time with their family and friends. This spot showed users of mobile with invisible parent/child/companions/friends as they play guitar/drove or stand at bus stop with them. As soon as the person puts the device away, their child, loved one, or friend appear, adding warmth in their very moment as well as in their lives. Nowadays, addiction of mobile phones and Internet are leading to neglecting loved ones, family, and friends beside us. The message that the ad coveys is that while using mobile phones, not to forget loved ones that are present around. The ad of Thailand’s DTAC tells us to cherish the persons that are besides us. When using mobile phones, we forget the most important people that are in our surroundings but DTAC, despite of being a largest telecommunication company, teach us to STOP doing it, and make these beloved people feel how important they are. In true meaning, this advertisement complies with corporate social responsibility. Actors featured in this advertisement are what the target audience of DTAC is. They are more like upper middle class and middle class people. In addition, the actors are not extra ordinary good looking and are like those people that one sees in real on streets. These two elements of this advert make it easier for target market to relate them to this s pot. The usage of aria helps in creating suspense and building climax of the advert. The ad did not include a well-known popular song that may steal the attention of the core message. Instead, the music serves as a tool for aiding additional communication. This campaign is a great example for tech companies in order to teach how to ‘De-tech’. Instead of being exhausted by the over usage of technology, people now should spend more mindful and meaningful time offline. Nike’s ‘Find your Greatness’ Campaign The slogan of Nike’s social marketing campaign read as ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011. In this ad, Nike is taking advantage of Olympic coverage and alert television audience. The fitness brand was not an official sponsor of Olympics but their well-placed and well-timed ads stood at the top of the viral chart whereas Adidas, the