The Monkey Essay Research Paper The MonkeyThis free essay sample

The Monkey Essay, Research Paper The Monkey This recorded and Chinese tale Journey toward the West, which is other than known as the Monkey, is the most well known book in East Asia. Initially composed by Wu Ch eng-en in the sixteenth century, which comprised of one 100 sections yet was customarily chopped down to arranged lengths to suit various crowds. At that point was converted into the expressions of David Kherdian who composed the book that was picked for our classification. David Kherdian only put together the Monkey with respect to two complete interlingual interpretations, which takes a progressively conventional assault, including a lot a greater amount of the first scenes, in a short signifier. Monkey who is the main character is sent on an excursion where he experiences tonss of employments however through this clasp he makes numerous companions and faces numerous adversaries. The characters that Monkey must go up against speak to cosmopolitan characteristics of human instinct. Husuantsang speaks to everyman the standard idea of every single human presence. We will compose a custom exposition test on The Monkey Essay Research Paper The MonkeyThis or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Pigsy represents unmanageable arousing quality and unadulterated appetency while other than stand foring vitality when required on the strict way and Sandy who Chinese onlookers relate to the characteristics of s incerity or entire energy. These are Monkeys friends in the Journey toward the West. At that point there is Monkey who has the monkey head which must be subdued by subject before the strict excursion can get down. Monkey and his confidants face numerous villains and beasts along the way can be viewed as projections of the head. Monkey is gone ahead on the strict way. Monkey than proceeds to look for his interminability than is lead to obtaining arms where he transforms the arms into a hatpin which causes take him to his eternality. All through the novel. Continues looking to happen the Western Eden he faces numerous obstacles he winds up going back where he began and look for a second clasp. Where the second clasp he than he prevails in the Journey toward the West and has confronted numerous hindrances in trying to procure at that place. They than show up toward the Western Paradise where the explorers returned to China and Tripitaka carried his followers to the ruler who than regarded them as retainers. At the point when the sovereign had the Grand Ceremony the genuine Bibles were perused for the main clasp with the result that the lost minds were spared from dimness and genuine guidance was declared all through the imperium.

What You Need To Know About Admission Essay Writing Service

What You Need To Know About Admission Essay Writing ServiceAdmission essays should be something that needs to be done properly and well. Such an essay is the one that determines whether or not you are accepted into a university, college or another school. It is therefore important to hire an essay writing service for help on your admission essay.A lot of people think that getting a writing service is very expensive but if you take time to research the services that are available in your area, you will find it to be cheaper than you think. The professional writers, who can assist you with your essay, may charge a slightly higher fee, but this only depends on how much work that they have to do for you. With some assistance and the use of the right tools, you can still get a high quality writing for your admission essay that is up to the standard you expect.When you have submitted your essay to the admissions committee, they will be looking for excellence on the part of your essay. That is why the professionals are hired to help write your essay. Therefore, you will be paying for their services that will allow you to have some great high quality writing to submit to your school.When you hire a professional essay writing service, you can expect them to deliver the best essay that will be able to show the admissions committee why you are worthy of being admitted to a university or college. Most high quality essay writing services also have a portfolio that they can offer you so that you can see what the professionals have done before. This will help you determine whether or not you will be getting good quality writing from the professionals. This portfolio can give you a better idea of what the professionals are capable of writing.Other than being affordable, hiring a professional is also a wise idea when it comes to admission essays. These professionals are masters of the written word and they know what to include and what to exclude when writing your admission ess ay. They are aware of the requirements of the schools you apply to, so you can trust them when it comes to writing a certain part of your essay.The process of writing your admission essays is time consuming and difficult. Hiring a professional to help you write your essay is something that can save you a lot of time, which can be very helpful if you have a busy schedule. A professional essay writing service is also more familiar with the admissions process and most likely to understand your unique situation better than you would.The main problem that most students face when it comes to admission essays is the lack of confidence they have about their own writing abilities. The professionals will have more confidence when it comes to your admission essay because they have already written hundreds of them. This gives them a level of assurance that you need to be more confident when it comes to writing your admission essay.As you can see, hiring a professional essay writing service will be beneficial to you, especially if you have little experience with writing. They will be able to help you write your admission essay, thus giving you a good start when it comes to getting an acceptance letter. You will then have a chance to impress the admissions committee even more with the great quality of your admission essay.

What is Marketing Essay -- Business Marketing Essays

What is Marketing 1. Presentation 1.1     Purpose The motivation behind this report is to get the entirety of the administration workers of Proton in the entirety of the offices outside showcasing to acclimate with what promoting is and furthermore to show its significance in the organization. 1.2     Background Proton is the greatest Malaysian vehicle producer. Proton cars are accessible in numerous nations, for example, China, Singapore, Australia, Algeria and United Kingdom. Proton has instructed the nearby car advertise, and will persistently overwhelm in the quest for being ‘Customers’ Number One Choice for Automotive Products and Services’ (http://www.proton-edar.com.my/company_info/diagram/company_info.php?currentSceneSec=0101&currentScene=0100&currentButton=1). 1.3     Scope Becoming more acquainted with the meanings of promoting and furthermore the significance of showcasing and how can it adds to the benefit of the organization. 1.4     Method Data has been assembled through research of sites, diaries and books just as own understanding and thoughts on how advertising is seen significant in adding to the benefit of the organization. 1.5     Assumptions It is accepted that other administration workers in different branches of Proton, who have no or little thought regarding promoting, would have the option to comprehend the significance of showcasing after the report is perused. It is additionally expected that the productivity of the organization will increment subsequent to perusing the report. 1.6     Limitations The restrictions are essentially the rigidity of time and furthermore the measure of research that should be done to compose a decent report. 2. What is showcasing? Promoting is an exceptionally broad term that has no particular definition to it. Be that as it may, it is best portrayed as â€Å"A social and administrative procedure by which people and gatherings acquire what they need and need through making and trading items and incentive with others† (Kotler, Brown, Adam and Armstrong, 2004, p919). It is a comprehension of how the organization functions with its purchasers and how it produces in the general public. Promoting apparently is the procedure of ‘bringing in the businesses’. It isn't believed to be another option, however a need (Forsyth, 2004, pg34). Numerous individuals think about advertising as a strategy. Anyway it is something other than a strategy. Advertising is investigation. As indicated by Allen Weiss (2002), advertising is the examination of... ... influences the company’s benefit. In general, showcasing is significant in light of the fact that it can discover what buyer truly needs, this assistance the business to target and position their business sectors precisely. What's more, consequently, accomplish customer fulfillment which drives the business to their gainfulness. Works Cited Forsyth, P (2004) ‘Marketing is a must’, IEE Engineering Management, pg. 34-37 Kotler, P., Adam, S., Armstrong, G., Brown, L., Marketing Edition 6, Prentice Hall Australia, Sydney, 2004 Weiss, A (2004) What is Marketing?, 26 November 2002, http://www.marketingprofs.com/2/whatismarketing.asp, got to on tenth May 2005. Proton, http://www.proton.com/about_proton/index.php, got to on tenth May 2005 Proton Edna, http://www.proton-edar.com.my/company_info/diagram/company_info.php?currentSceneSec=0101&currentScene=0100&currentButton=1, got to on eleventh May 2005. Hein, K. (2004) â€Å"Brand week†. Vol. 45 Issue 21, p24, 4p, 2 diagrams. Valentine, V. and Gordon, W. (2000), â€Å"The 21st century buyer: another model of thinking†. Universal Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs Mercedes Benz, http://www.mercedes-benz.com/, got to eleventh May 2005

Research Paper on Economic Indicator Analysis

Research Paper on Economic Indicator Analysis Economic Indicator Analysis Company’s Product and market structure The Microsoft Corporation is the world’s number 1 software company. Its two most popular products are the Windows operating system and Office software suite. Microsoft Corporation also manufactures gaming consoles Xbox, CRM supplications Microsoft Dynamics and digital music players – Zune. Over 50% of all Microsoft Corporation’s sales are made in the U.S. (Hoovers, 2011). The XBox is a game console developed by the company in an attempt to tap into the lucrative global gaming industry. The Xbox 360 is an updated version of the original Xbox, and is considered to be of the seventh generation gaming consoles. The Xbox 360 was launched in year 2005 and it was received very well by the public as it completely sold out in all major parts of the world. In a fast developing and highly competitive world gaming market, it was crucial for the Xbox to be continuously improved upon. Hence, Microsoft decided in the year 2010 to introduce another not so different version of the Xbox 360 that would be slimmer and with more features than the former. A crucial feature added was the online connectivity option that allows gamers to compete with players across the globe in real time. Games can now directly be bought and downloaded from the internet to the console. In addition, users can access TV shows and music using the new multimedia feature of the XBox (Voets 2010). Some of the older versions of the Xbox 360 are fading from the market as more people embrace the newer version which has more features like the storage capacity that has been increased and more ports to accommodate other accessories that are compatible with the new version. The rise to fame of the products has not been easy due to stiff competition they have faced from other companies like Sony which is known for its version of a game console referred to as the PlayStation. Another company that has been competing with the Microsoft’s Xbox 360 is the Nintendo Company which is known for the GameCube console that was brought into the market towards the end of the year 2001. Sega Company is also among the top three companies that compete for customers in the gaming industry and it has offered Microsoft Corporation stiff competition from the year 1999, when it was first introduced into the market its product named Dreamcast. Despite the fact that the launch of the Xbox 360 took place much later after some companies like the Sega had already accessed the market, it made headways in the market arena and ranked up to the second place taking into account the total number of units it had sold. It stayed ahead of other companies like Sega although it could not overtake Sony which had sold much more units. This it did and was made possible by the fact that Microsoft had other products already in the market like software and operating systems. This translated into the company having a solid financial standing which made it possible for the company to enter and penetrate the market that had already been tested and penetrated by its competitors. The XBox falls under the category of the seventh generation gaming consoles and one factor that made the product penetrate the market so deeply was the introduction of more features that had been added. Their compatibility with older Xbox accessories as well as entertainment systems made it easier for the product to be used and teamed with various electronic brands (Voets 2010). Another feature that has made the product do well in the market is the capability of being compatible with the famous series of Halo and Gears of war. These games have made the Microsoft Corporation make business headways even in times when the economy was not doing well. The games are loved all over the world and this increases the market breadth. Marketing Structure A market structure helps one understand the economic power of firms operating within in. Most importantly, it enables better understanding of the pricing power that firms hold over their own products. For instance, the uniqueness of a product leads o a higher entry barrier. Also, the larger the scale economy, the higher the pricing power of the firm will be. Firms that are based in a perfect competition market and sell homogenous products have barely any pricing power and the market decides the price of their product. On the contrary, firms based in a monopoly that are selling unique, rare or patented products can have near absolute pricing power, a factor that often leads to price discrimination. The markets in between monopoly and perfect competition are volatile, where firms can hold pricing power but need to exercise it with great caution. Figure 1 depicts the various market structures and the pricing power correlation: Figure 1: Market Structure and Pricing Power It is important to note that Xbox competes in an Oligopoly market, wherein price based competition seldom yields desired results. The 2007 gaming console price war can be used effectively to highlight this point. According to the BBC (BBC, 2007), the three gaming console giants made the following price alterations to beat competition: Microsoft cut the Japanese price of its Xbox 360 games console by 13% as it struggled to match sales of rivals Nintendo Wii Sony PlayStation 3 Sony also cut the cost of the PlayStation in the US introduced a cheaper version. Both the Xbox 360 PlayStation 3 were trailing behind sales of the Wii In the first half of 2007, Microsoft sold 122.565 units of Xbox 360 in Japan, compared with 503, 554 PlayStation 3 units 1.78 million of the Wii Comparing this data with the data given in Figure 6, it is clear that despite lowering prices of its console, Xbox was not able to regain the market share supremacy it held in 2006. The following points better explain important factors of an Oligopoly market: The industry is dominated by few large firms. In UK, definition of an oligopoly is a 5 firms concentration ratio of more than 50% Strategic behavior/ interdependence among firms. An oligopoly based firm will be affected by how other firms set their price output There are barriers to entry but less than monopoly Products sold are differentiated There are different types of market structures that define businesses. Some of the known examples are pure competition structure, price discrimination, oligopsony, monopolistic competition, oligopoly, monopsony and pure monopoly. All these are used to define the different structures that govern businesses across industries. In this context, it can be said the Xbox operates within an Oligopoly structure. This is demonstrated by the fact that there are not many companies that manufacture gaming consoles and have distribution networks across the globe. The presence of fewer companies dealing in similar products and services makes the market structure of the Microsoft Corporation an oligopoly. This is also supported by the fact that, before Microsoft Corporation decides to make any changes to the design, features or pricing of the Xbox, it has to pause and consider the actions that will be taken by its competitors. This is in line with an oligopoly structure where an a company or an orga nization has to take into great consideration what its competitors may decide to do once it has made the effort of introducing a new product or service into the market (Moffat 2011). In a monopoly marketing structure whereby the firm or company has nothing to fear before introducing a new product into the market arena for the single and mere fact that it is alone in the market. On the contrary, an organization or a company in an oligopoly market structure has to consider the repercussions of even minor changes being made to the product as this can easily lead to its competition getting an upper hand in the market. It may also consider collaborating to raise their profit margins through the use of obtaining a monopoly outcome. In all these market structures, there are other factors that dictate how much a company may make from the sales of its products. These factors include the supply and demand of the product. Supply can be termed as the total distribution of products that can be brought to the market by the producers. On the other hand, demand can be defined as what buyers are able to purchase. Demand is usually dictated by price if all other factors are constantly held, whereby increasing the price reduces the quantity of products demanded. Supply on the other hand can increase if a product’s price rises making the suppliers give more for sale. This can be represented using demand and supply curves. Price The law of demand states that when a demand of a certain commodity was low and everything else remained constant, the price of that commodity was high. When Microsoft’s Xbox 360 was first introduced into the market, the demand was a bit low due to the high price that was associated with the gadgets especially for the first few years. This is well explained by the fact that other products from competing companies like the Nintendo’s Wii and Sony’s PS3 were already in the market and they sold at relatively cheaper prices (Bishop 2006). Figure 3 represents the demand curve of Microsoft’s Xbox 360. The X- axis represents the quantity demanded in billions of Xbox 360 in a year. The Y axis represents the price in dollars per Xbox 360 console. The graph shows that when the Xbox 360 was introduced in the market, it was selling at a high price and the quantity of gadgets ordered was low. At this time the popularity of the Xbox was at its lowest. Bearing in mind that the introduction of a new product to the market requires much money for promotion, and the fact that the product was not popular in the market, this meant that not many people would order for it and this made the prices shoot up. Microsoft had also introduced the gadget at a higher price than the rest of the competitors so as to recover some of the money they used while manufacturing the consoles (Bishop 2006). But this high pricing initially reduced the demand of the product. Figure 3: The demand curve of Xbox 360: Figure 4 represents the shift in the demand curve post the price change: Figure 4: Shift in the demand curve post the price change: Figure 5 represents the supply curve of Microsoft’s Xbox 360. The X-axis represents the quantities of Xbox 360 supplied in billions while the Y-axis shows the price of the Xbox 360 per each box. From the graph, it is eminent that the more consoles were supplied, the higher the price was as shown for the Xbox 360. Figure 5: The supply curve of Xbox 360: Figure 6 represents the shift in the supply curve of the Xbox post the price change: Figure 6: Shift in the supply curve of the Xbox post the price change: Equilibrium is the condition that arises when quantity supplied and quantity demanded are equal. At equilibrium, the tendency for price to change is nil. When quantity demanded exceeds quantity supplied at the current price, the condition is known as Shortage of Excess Demand. On the other hand, when quantity supplied exceeds quantity demanded at the current price, the condition is known as Surplus or Excess Supply. Figure 7 represents the market equilibrium for the Xbox. The X-axis represents the Quantity of Xbox in billions while the Y-axis represents the Price per Xbox. The graph illustrates that, at the point of introduction, the Xbox 360 was heavily priced, at which point it had the lowest demand although the supply was high (Bishop, 2006). Eventually, as prices of the console were reduced, its demand increased while the manufacturers reduced the quantity supplied in order to control over production. According to the statistics, a price of US$ 350/- brings about the market equilibrium for the Xbox 360, wherein the demand and supply of the console are balanced. Figure 7: Supply-Demand Market Equilibrium of Xbox 360: Market Share Microsoft has managed to penetrate the market and in the process acquire a large market share although it has been facing stiff competition from companies like Nintendo and Sony who have been pushing the marketing of their products Wii and Playstation, respectively, into untapped markets as well as existing ones (Justin 2010). Figure 8 shows the rise and fall in global market share for the top three gaming consoles in the world. While Xbox 360 held a majority share in the year 2006 at 65%, it saw a sharp decline to 22% in 2007 and remained at that level till it witnesses a slight revival by the year 2010. In comparison, PS3 has seen a slow but steady growth from 2006 – 2010. On the other hand, Wii gained over 50% of the market share in 2007 and maintained it till a decline to 39% in 2010. Figure 8: Games Consoles: Global Market Shares In the year 2011, the worldwide sales figures of the three rivals stood at: Wii: 87.57 million as of 30th June 2011 (Nintendo, 2011) Xbox 360: 55 million as of 4th June 2011 PS3: 50 million as of 31st March 2011 (Sony, 2011) This growth in market share has been made possible by the strategy the Microsoft Corporation has devised of aggressively pricing their products. Another contributor to the growth in the market share is the popularity of the Halo games that has made the market competitive and expansive. The company has an average market share of 25 which mostly has been brought to existence by the wide variety of games on sale. These games have become very popular and some people are going to the extent of purchasing the Xbox 360 for the sole purpose of getting a chance to play the game and not because of the many advanced features that are accompanying the gadget. Although some of the Microsoft’s games may be expensive than those of the competitors, the trick lies in the fact that they (Microsoft) have a wider range of games to offer and therefore a loss is evaded by the great span offered to choose from. The popularity of the Xbox console and its gaming titles made it possible to penetrate th e market share. The HHI The Herfindahl-Hirschman Index is used to assess and measure the concentration of competition in a market. It is usually derived by getting the squares of each of the competing organizations or firms in a particular market and then adding up the numbers that result. Taking the various market shares of each company, the HHI can be assessed. In the year 2009, the market shares for the three competing companies, namely; Sony, Microsoft and Nintendo had market shares of 26, 24 and 50 respectively in percentage. To get the HHI, these values are squared and then the summation of the result is attained as 262 + 242 + 502 = 3752. Therefore, from the summation of the squares of the market shares, we get the HHI which equals to 3752. The Featured Indicator An economic indicator is said to be a statistic that outlines how fairly the economy is behaving and is also used to predict the future trend in the economy. It can be used by companies to make knowledgeable business decisions by analyzing the market trends to predict future contingencies. An indicator can therefore fall under the category of any economic statistic like the GDP, the rate of unemployment or even the rate of inflation. Any of these indicators is important as it can be used to depict the pattern of economic growth and be used to gauge the future trend of the economy (Moffat 2011). Getting the right information concerning any business is of paramount importance as many decisions dealing with the overall welfare of a company or a business institution are determined by the type of information that has been deciphered from collected data. Indications projecting either a positive or a negative growth would in most instances contribute to the decisions of altering the strategies of investing that had been formulated before. The rate of unemployment is a good indicator that can be used to reveal how well or poor a particular country is doing. If too many people are losing their jobs, then chances would be the economy is not doing very well. This trend was particularly noted during the global economic recession of 2009, when companies around the world had to reduce their work force in order to cope with falling demands for products. Similarly, the rate of employment reveals whether a particular company or economy is doing well. From the consumer point of view, these indicators help organizations gauge the purchasing power of their target markets, enabling them to focus marketing efforts in areas where most sales may be expected. From an organizational perspective, these indicators reveal the financial standing of an organization to cope with fluctuating demand and supply ratios when compared to its competitors. Microsoft Corporation has been doing fairly well even at the time when the global economy is in turmoil due to the global recession mainly due to the popularity of the Xbox console which helped in raising revenue. Mindy Mount, the vice president and Chief Financial Officer of Microsofts Entertainment and Devices Division stated that the Xbox 360 stood gain from the economic recession than be impacted negatively. The main argument is that a bad economy makes every dollar more important, which means that Microsoft can push the Xbox 360, with its recent price cut, as the best value for money console on the market (Dumitrescu, 2008). According to the New York Times, Microsofts entertainment and devices, which includes the Xbox 360 video game console, Kinect game controller and the Zune music player, gained 60 percent to $1.94 billion. Kinect, a sensor that lets players interact with video games without having to hold a controller, did particularly well, selling 2.4 million units in the quarter. Customers bought 2.7 million Xbox 360s (New York Times, 2011). During a time when majo r corporations were cutting back jobs in order to stay afloat, the Xbox and its accessories enabled Microsoft to boost its revenues and minimize layoffs. The ability of the company seeking to employ additional people shows that it was making headways even in times of economic hardships and all this can be attributed to the popularity of Xbox 360. The indicator can also be used to measure the rate of inflation of a nation or an organization so as to get the real picture of whether a nation’s economy or a company’s finance is doing well or not (The Economist 2007). A high rate in inflation means that the economy is not doing well and even the wages that the workers get may not be enough to cater for their needs as they may be required to pay more than expected for a particular good or service. High price of commodities can greatly reduce the purchasing power of consumers. Different macroeconomic variables are projected differently. Some of the Macroeconomic Variables are Inflation rate, the rate of unemployment and the Gross Domestic Product. In this scenario, the variable that has been looked at is the Unemployment rate Macroeconomic Variable whose data is usually released every month as it usually is a thorny issue that needs constant monitoring and quick action to prevent it from becoming a calamity if not acted upon. Figure 9 shows the number of employees that Microsoft Corporation employed for a period of over ten years which is a period to period annualized. These employees included both working in the domestic as well as global operations of the corporation. Those in the domestic sector were working at the Microsoft Headquarters in the Redmond’s West Campus as well as other locations in the various districts. These workers ranged from the subordinates to the Information Technology professionals and others who dealt with the Microsoft Products and services either online or otherwise. The graph shows the steady growth of a company in the sense that, even at the Puget Sound facilities, there were new employees each year and this shows that the company could manage to pay for the salaries and wages of the employees and therefore it was doing well (Bishop 2006). Achieving a continuous employment trend however small each year is quite an achievement and this shows that the company was making money from the sale of its products and it was feeling the need to seek the services of more so as to meet the demand in the market. In addition to the workers at Puget Sound, the company managed to employ other workers in the domestic sector. The employment trend has continued to manifest itself in the span of over ten years depicting an upward growth which is good for business (Bishop 2006). Microsoft Corporation also expanded its overseas operations, recruiting workers and staff across all functions and departments in the process. By the year 2005, the company had employed quite a large number of workers resulting in a substantial gap between the domestic and international workforce ratios. This can be attributed to the need arising from customers to use the new products and this meant employing more people to meet the demand in the market and not to risk losing customers to the competitors (Bishop 2006). Figure 10 represents the Estimated Market Share of the three companies presented in dollars. The horizontal axis in the graph represents a period of three years while the vertical axis represents the market share in percentages. The graph represents an overview of the competition in the market among the three companies bearing in mind that they deal in similar products and services. In the year 2007, Nintendo Company amassed a larger portion of the market share than the other competitors mainly due to its pricing strategy whereby many of its products and services were going at a lower price than what was being offered by either Microsoft or Sony. Microsoft Corporation managed a market share of 28 percent in the same year finishing the year in the third position in terms of the market share. Although Xbox had a robust financial backing available mainly from Microsoft Corporation’s other offerings, it could not attain a large market share as the console was priced higher than its competitors. Needless to say, considering that features offered by all the competing consoles were more or less the same, price was the determining factor for consumer purchases. In the year 2008, Nintendo led the other companies for the second time amassing a market share of 47 percent from a possible hundred. This was nearly half the total market share and this can be attributed to the pricing strategy that the company was using to market its Wii product. Nintendo Company ensured that their product was unique from competitors in its user friendliness, highly interactive interface and was made using state of the art technology including wireless controllers (Justin 2010). Such focus on quality and innovation greatly increased the popularity of Wii, leading to a greater market share for Nintendo. Sony was placed second in terms of the market share as it marketed its Playstation console on the basis of prices that were lower than that of the Xbox 360. Hence, it can be said that Xbox 360 lagged both, in features as well as pricing, which limited its market presence. In the year 2009, Nintendo further increased its market by lowering the prices of Wii despite its obvious popularity among gamers. This ensured that Nintendo won over consumers who were buying competing consoles based on their prices. Wii sales were further aided by a favorable exchange rate that surprised the company when shipping out the software to other parts of the world. Hence, Nintendo was able to secure over 50% of the global market share. This was nearly two times the market share that had been amassed by the Xbox which could only manage about 24 percent of the market share (Justin 2010). If this trend continues, Nintendo may soon amass over 60 percent of the market share especially if it continues to make unique gaming products that may attract a lot of enthusiasm and make them more popular than the ones offered by Playstation and Xbox 360. They also have an advantage as they have built up a great deal of goodwill amongst gamers by providing state of the art services and products for several consecutive years. Hence, consumers now perceive Nintendo to be better than its competitors, a trend that will be hard to break by the Xbox. The other companies will have to devise ways of dealing with such kind of competition if they want to remain relevant in the market. Description of the behavior of the indicator The behavior of the indicator for the last six months has been on an upward trend in most parts of the country which is mostly attributed to the rising cases of inflation and a weakened dollar. The rate of unemployment nationally is well beyond nine percent. But this is not the only problem here. There is an underlying problem especially in the Microsoft Corporation whereby, they are in need of thousands of Information Technology workers to fill some vacant positions so as to continue serving the community at large. This shows a situation where chances are available in the company but the stumbling block is the lack of qualified personnel to fill the vacant positions. There is a chance that the market of the company’s products and services will rise irrespective of the general overview of the economy due to the unrelenting efforts of the company to introduce new products and services in the market. Microsoft has plans to continue opening other branches in the world due to the popularity the Xbox 360 is gaining. This will continue to heighten competition as top talent from the IT and gaming field will look for employment at what is considered to be the top software and IT company in the world. If the current trend is anything to go by, the next releases will push the company’s returns on investment higher. It may be possible for the company to raise the market share a great deal as well as increasing the revenue if it uses the same tactics that it has been using for a while so as to minimize the gap in the market share usually dictated by the bigger company. Microsoft had used a technique earlier whereby it reduced the prices of its products and services and this paved way for a great magnitude of competition (Bishop 2006). By reducing the prices, it made sure that more people now were at liberty of purchasing the products, hence, increasing its market share in the gaming industry. The rising market share would in turn bring about greater returns and drive larger sale volumes. Further profits can be then expected from the sale of gaming titles as well as Xbox accessories. Business cycle A business cycle is a period during which a business, an industry or the entire economy expands and contracts. Business cycles can vary in intensity and duration. While economic booms and busts affect a broad spectrum of industries, every company can have its own business cycle. If one considers the GDP of a country as an indicator of economic standing, then the business or economic cycles can be explained as: a)Expansion: when the GDP is constantly increasing, b) Peak: the highest point of growth reached during a cycle, c) Contraction: when the GDP begins to fall due to various factors such as high inflation, and d) Trough: The lowest point reached by the GDP before its begins a recovery leading to expansion again (Moffat 2011). Figure 12 graphically depicts the typical business cycle: The Xbox can be said to be in a state of contraction. The console’s popularity had witnessed an expansion as consumers became aware of its compatibility with various home entertainment systems and well as the massive fame of the Halo series of gaming titles. However, soon after Nintendo introduced the Wii with wireless controllers, its popularity sky-rocketed, triggering the contraction phase of Xbox’s business cycle. Such lags in the indicator takes time to recover until the economy and unemployment rates stabilize and the purchasing power of consumers increases again. The progress of the Microsoft’s Xbox 360 does not necessarily mean that it may start employing new workers immediately as there has to be other factors to be considered like the overall return on investments. The Federal Reserve has the mandate to come up with the policies concerning money at the national level. This is to make sure the prices remain stable, to maintain the set objectives of attaining employment to the maximum and maintaining rates of interests on a long term base and making sure that these rates are moderate (BGFRS 2002). Any change in the rates of interests on the short term base may ignite the interest rates on the long term base like the auto loans and the treasury notes, while a change in the rates of interest on the long term bases would change the prices of stock which in turn can affect household items. It is therefore necessary to maintain a balance in the short and long–term rates of interests. My personal forecast of the report is that a drop in the rates of long term interests may encourage people to invest in the hope that profits will increase in the future and hence increasing the prices of equity. This decrease in interest rates may lead to a low value of exchange for the dollar which may, in turn, lead to low costs of financing making people desire to invest due to low costs of financing projects hoping to reap later in the future when prices may be high. References Board of Governors of the Federal Reserve System. (2002). The Federal Reserve System Purposes and Functions. Washington, D.C.: Books for Business. Bishop T. (2006, July 26). Microsoft employment soars. Seattle pi. Retrieved from http://blog.seattlepi.com/microsoft/2006/07/26/microsoft-employment-soars/ The Economist. (2007). Guide to economic indicators: making sense of economics. New York, NY: Bloomberg Press. Voets, A. (2010). How to Reduce Costs and Increase Market Share through Rationalization of the Design Process of Products: Rationalization, Design Process. Norderstedt Germany: GRIN Verlag. Moffat, M. (2011, July 29). A Beginners Guide to Economic Indicators. Retrieved from http://economics.about.com/cs/businesscycles/a/economic_ind.html Justin. (2010, Jan 18). Nintendo, Sony and Microsoft estimated revenue and US marketshare. Retrieved from http://gamerinvestments.com/video-game-stocks/index.php/2010/01/18/nintendo-sony-and-microsoft-estimated-revenue-and-us-marketshare/ Sony. (2011, Mar 15). Playstation 3 Sales Reach 50 million units worldwide. Retrieved from http://www.scei.co.jp/corporate/release/110415_e.html Nintendo. (2011, Jul 28). Consolidated Sales Transition by Region. Retrieved from http://en.wikipedia.org/wiki/Console_wars#Worldwide_sales_figures_6 Hoovers. (2011, Aug 2). Microsoft Corporation. Retrieved From http://www.hoovers.com/company/Microsoft_Corporation/rcrtif-1.html Dumitrescu, A. (2008, Nov 18) Xbox 360 is Recession-Proof. Retrieved from http://news.softpedia.com/news/Xbox-360-Is-Recession-Proof-98041.shtml New York Times (2011, Apr 28). Xbox, Kinect sales power Microsoft earnings. Retrieved from http://www.startribune.com/business/120928484.html

The Birth Of The Pregnancy - 1522 Words

Childbirth, also known as labor, delivery, birth, partum, or parturition, is the culmination the end of pregnancy with the delivery of newborn infant(s) from a woman s uterus. A normal childbirth can be categorized into three stages of labor they are: the dilation of the cervix, descent and birth of the infant, and the delivery of the placenta or after birth. There is a trend that has been rising where the mother consumes the placenta after the birth. This is to retain the vitamins and minerals that were present while the woman was pregnant and is a way to continue for a period of time to give the same vitamins and minerals to the infant. Standards of care in labor and delivery at hospitals around the country have changed over the years, from the way medication is administered, when doctors will induce labor, to what happens to the baby immediately after birth which is different in every situation. Despite what many might think, trends in labor and delivery is well known across hundreds of nations all over the world. The various trends in labor and delivery have been around for many centuries and has a very important meaning in the lives of many families in the world. It would be safe to assume that trends in labor and delivery is going to be around for a long time as well as ever changing but will have an enormous impact on the lives of many people. Trends in labor and delivery has played a huge role in America’s Culture. Many people can often be seen taking part inShow MoreRelatedThe Birth Of The Pregnancy1524 Words   |  7 Pagesan undetermined amount of time. Labor and delivery is the signaling the end of a pregnancy with the delivery of newborn infant(s) from a woman s uterus. A normal childbirth can be categorized into three levels of labor they are: the dilation of the cervix, birth of the infant, and the delivery of the placenta or afterbirth. There is a trend that has been rising where the mother consumes the placenta after the birth. This is supposed to retain the vitamins and minerals that were present while theRead MoreThe Birth Of The Pregnancy1748 Words   |  7 Pagessurrogate mother of the Rackley’s choice where that mother will carry the baby to full term then give up all rights to the child after the birth. After weighing their options the Rackley’s interviewed several women and found a woman Maxine a healthy woman in her early 30’s who is in a happy marriage and has a 3 year old son of her own in the 11th week of the pregnancy Maxine’s doctor notices two complications . The first complication is that the fetus is showing abnormalities that will alter their healthRead MoreThe Premature Birth Of Pregnancy954 Words   |  4 PagesA woman who gives birth to her child before the 37th week of her pregnancy is considered premature birth. 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A comparable technique after the hatchling could possibly getRead MoreThe On Birth Control And Pregnancy865 Words   |  4 Pageswhen I first started my college journey at Southern Illinois University at Carbondale. It’s been almost 20 years and this will definitely be an achievement but first I have to make it through the next few weeks. This week focused was on birth control and pregnancy, specifically focusing in on planning when a person will become pregnant and what happens once a person becomes pregnant. As usual there were multiple assignments. We had our normal issues from the Taking Sides te xt, a discussion on theRead MorePregnancy And The Birth Of A Fetus947 Words   |  4 Pagesre improperly used. There are a variety of types of ultrasounds that an expecting woman can receive throughout the duration of a pregnancy. All of these types of ultrasounds use sound waves and have the same goal in tracking the gestational age of a fetus, growth and development, placental location, to detect irregularities that may occur throughout a woman s pregnancy, and to monitor amniotic fluid volume levels. 1 Obstetric sonography can affect a fetus by creating mechanical vibrations, heat,Read MoreTeenage Pregnancy And Child Birth850 Words   |  4 PagesTeenage pregnancy and child birth have long been a controversy in the united states. The issue emerged during the 1950’s and early 1960’s when teenage childbearing rates reached a historical peak. In the mid 1960’s birth control was introduces and the teen pregnancy rate dropped by 25 percent however it is still a social issue. Such strife has triggered much political debate. Notably, whether the government should fund programs that encourage abstinence or focus on birth control. Although abstinenceRead MoreThe Pregnancy Outreach And Birth Mothers956 Words   |  4 PagesFor my cultural plunge, I decided to sit in at a birth mothers care group for women who decided to give their child or children up for adoption. This care group is one of many care groups held by Crisis Pregnancy Outreach. Crisis Pregnancy Outreach, or â€Å"CPO† is a nonprofit orga nization assisting women in crisis, such as those experiencing unplanned pregnancies. Their main mission is to help woman find alternate solutions to unplanned pregnancies that do not result in abortion. Each week women gatherRead MoreBirth Control And The Pregnancy Prevention1284 Words   |  6 Pagesthemselves against unwanted pregnancies. Margaret Sanger is The Woman Rebel who, despite overwhelming opposition, pioneered the way for modern family planning and, more importantly, the female sexual revolution. The subject of birth control and the debate on whether birth control should be used is not a new subject. For centuries, women were using primitive and unsafe means of birth control to prevent pregnancies. Women had little education on the matter of pregnancy prevention. Many culturesRead MoreStages Of Development Of Birth Pregnancy Essay1080 Words   |  5 PagesD1: 1.1: describe stages of development from conception to birth. Important stages of pregnancy: Pregnancy is counted from the first day of the mother s last period. Important development immediately takes place after fertilisation of egg and sperm cells. It divides into many cells in the first week, which forms a zygote made out of 100 to 150 cells that are already differentiating. In the second week, the zygote is then changed to an embryo and it sticks to the uterine wall. This process takes

3.2 Describe with Examples How Schools May Demonstrate and...

Level 2 Award inSSiS Unit T/601/3325 (205) Task C Page 1 3.1 define the meaning of: Aims The aims are what the school wants to achieve. They could include the goals, targets, intentions and purpose. Values The values are the principles or standards which could include rules of conduct, respect, honesty, kindness, sharing and appreciation. 3.2 Describe with examples how schools may demonstrate and uphold their aims Schools might demonstrate their aims by providing the basis for the delivery of the best†¦show more content†¦All rules are displayed in every classroom, children are addressed in assembly everyday and rewarded for good work at the end of the week with pupil of the week, house points, any certificates gained and rewards for good behaviour. Written tasks Obtain a copy of the mission statement or other statement reflecting the core beliefs and purpose of a school with which they are familiar and answer the following questions: Define the meaning of the words aims and values The aims are what they want to achieve and the values are how they are going to achieve it. Describe the schools aims and values St Davids RC Primary School in Cwmbran have the following aims: To follow Christ’s example in serving others. To provide a broad, balanced and integrated curriculum with a view to developing the individual child’s full potential. To foster an environment in which all can grow in their knowledge, understanding and commitment to the Catholic faith, and that of the wider Christian community. To create a happy school environment where everyone feels valued and secure. To prepare children for life so that they can display respect and tolerance in a multi-cultural society To nurture a community where all children, staff, parents, governors and parish work together. To follow Christ’s example in serving others. To provide a broad, balanced and integrated curriculumShow MoreRelatedTda 2.5 Schools as Organisations2215 Words   |  9 PagesTDA 2.5 Schools as organisations Task 1 Links to learning outcome 1, 2, 3, 4, 5 and 6, assessment criteria 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.1, 4.2, 5.1, 5.2, 6.1, 6.2 and 6.3. †¢ Identify the main types of state and independent schools †¢ Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance †¢ Describe roles and responsibilities of: - School governors - Senior management team - Other statutory roles e.g. SENCO - TeachersRead MoreTda 2.5: Schools as Organisations Essay2027 Words   |  9 Pagesand independent schools. †¢ Primary schools †¢ Secondary schools †¢ Academies †¢ Nurseries †¢ Colleges †¢ Grammar schools †¢ Free schools †¢ Faith schools †¢ Foundation schools †¢ Private schools †¢ Private nurseries †¢ Special needs schools 1.2 Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance. PrimaryRead MoreEssay on Schools as Organisations2523 Words   |  11 PagesTDA 2.5 Schools as Organisations 1.1: Identify the main types of state and independent schools. 1.2: Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance. †¢ Primary schools – funded by the Government and cover key stages 1 2. †¢ Secondary schools – funded by the Government and cover key stages 3 4. †¢ Academies – State maintained but independently run and cover key stages 3 4. †¢ NurseriesRead MoreSchools as Organisations Level 36524 Words   |  27 PagesUnit 10 Schools as organisations 1.1 Identify the main types of state and independent schools Pre-compulsory LA nurseries, private day nurseries, childminders, playgroups. Compulsory Primary school state and independent, secondary schools state and independent, Academies Further Education Sixth form, College, university 1.2 Describe the characteristics of the different types of schools in relation to educational stage and school governance Local Authority Nurseries Read MoreLeadership for Health and Social Care and Children65584 Words   |  263 PagesManage quality in health and social care or children and young people s setting (O43) 131 Develop and evaluate operational plans for own area of responsibility (B1) 133 Manage physical resources (E8) Understand partnership working (M2a) Understand how to manage a team (LM1a) 135 137 138 Unit 522 Unit 523 Unit 524 Unit 525 Unit 526 Unit 527 Unit 528 Unit 529 Unit 530 Unit 531 Unit 532 Unit 533 Unit 534 Unit 535 Unit 536 Unit 537 Understanding professional supervision practice (LM2a) 140 UnderstandRead More4222 206 Workbook Role of the Health and Social Care Worker5486 Words   |  22 Pagescontribution; Increased choice and control; Freedom from discrimination and harassment; Economic well-being; and Maintaining personal dignity and respect The role of the worker can be identified as: Assessment Skills Usually the care plan. 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Cda Competency I free essay sample

To establish and maintain a safe, healthy, learning environment Functional Area 1: Safe One of my goals is to maintain a safe environment for the children in my care to play and explore in. This is an important goal for me to have because with out a safe environment there is a greater possibility of accidents causing injuries. To meet my goal, I look over the classroom to make sure that the floor is clear of any debris such as sand, toys and/or art materials. I make sure that all toys and games are in working order, discarding anything that is broke or cracked. I look outside as well for any broken toys; look to see that the tricycles are working properly and that there are no sharp or rusted objects that could harm a child. I also have arranged our classroom in a way that there is not a lot of excess room to run freely in, there are no blind spots for children to be unseen, and our centers are clearly marked stating how many friends can play at one time to ensure that the children have ample space to play and reduces the chance of their play being disrupted due to amount of children in an area. We will write a custom essay sample on Cda Competency I or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another way I am able to maintain a safe environment is by displaying a set of rules that the children in the class helped create. It was important that the children were made a part of creating the rules so they would be more likely to understand them and follow them. We go over our rules at least once daily during morning circle time and repeat them throughout the day with positive reinforcement to remind the children to continue to make good choices to keep themselves safe.

Soft and Hard Power Essay Example

Soft and Hard Power Essay Soft Power and American Foreign Policy There is a growing anti-American sentiment across the globe. The Eurobarometer showed that Europeans think Americans tend to play a negative role in fighting poverty, protecting environment and maintaining peace. There is growing unpopularity amongst the youth of the world against the US. The US policy makers are not really concerned about this growing unpopularity because there is this notion that America is very strong. Because of this attitude American foreign policy also pays very little attention to soft power. * However, the US needs soft power for three reasons: It cannot tackle the new security threats with old security strategy. Example, while US was able to successfully topple the Taliban regime in Afghanistan after 9/11 it was not able to successfully over throw Al-Qeada which has presence in over 60 countries. * Unpopularity and disregard for softpower can have a negative effect on US image, which in turn can reduce its hard power. * In a growing global information age it is very important to have alliance across the globe. If the US keeps emphasizing on hard power it will become difficult for US to find alliances. For example if a Swede hacks into the Pentagon the US needs the help of Sweden to extradite their citizens. However, if relationship with Sweden is not good then it becomes difficult for the US to tackle cyber warfare. In recent times neo-conservatives have taken over foreign policy where they have a desire to spread democracy. However, unlike their predecessors who emphasized on the building international institutions along with democracy promotion, neo-cons want to spread democracy with the use of hard power. According to Joseph Nye this is a wrong strategy. We will write a custom essay sample on Soft and Hard Power specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Soft and Hard Power specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Soft and Hard Power specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However Nye states that all is not lost for the US and it can still overhaul its foreign policy. He suggests: a) Promote more economic development policy focused on the world’s poor. He credits George Bush for emphasizing long term assistance to African poor. b) To build alliance through international institutions. For example, the war in Kosovo had broad legitimacy and actually improved the image of US because US went through the security council where it got an overwhelming majority to go ahead with its plans. In the end Nye states that what the US needs is a Jeffersonian ideology towards foreign policy rather than a Jacksonian one.

Free Essays on Thanatposis

Thanatopsis and The Bible In William Cullen Bryant’s early nineteenth century poem Thanatopsis, a collage of imagery and ideas surround a central theme of the cycle of life. Within this poem lies a story of great wonder and hope. The story is that of the afterlife in which Bryant conveys a lot of the same ideas of a majestic and heavenly paradise that are present in the Christian Bible. Since Bryant was schooled heavily in theology, is Thanatopsis based on the ideas that the Christian Bible holds of the afterlife? Bryant immediately introduces his notion of spiritual unity among humans and nature in the first line of the poem. To him in the love of Nature holds Communion with her visible forms, she speaks A various language; for his gayer hours She has a voice of gladness, and a smile And eloquence of beauty, and she glides Into his darker musings, with a mild And gentle sympathy, that steals away Their sharpness, ere he is aware (Line 1). From this opening line of the poem the reader is aware of Bryant’s use of metaphorical language to describe the bond in which nature holds with man. According to the first book of Genesis, God created all of nature and delegated some of his authority over it to the human race. He gave humans the promise of protection and forgiveness in return for the service of watching over his creation. This is what Bryant affirms to be the â€Å"Communion† in which man holds with nature. Since nature is the circumstance for human existence, humans see it as glorious as well as comforting in times of trouble. No matter how lonely, or desolate a human soul can get, nature is still part of man. This is a very strong correlation to the Christian Bible, however it is not the only one that Bryant mentions in Thanatopsis. Bryant goes on to describe and almost tell the reader of the story not to fear the final moments of life for all that is and was created â€Å"Will share thy destiny.†(Line 61) Lik... Free Essays on Thanatposis Free Essays on Thanatposis Thanatopsis and The Bible In William Cullen Bryant’s early nineteenth century poem Thanatopsis, a collage of imagery and ideas surround a central theme of the cycle of life. Within this poem lies a story of great wonder and hope. The story is that of the afterlife in which Bryant conveys a lot of the same ideas of a majestic and heavenly paradise that are present in the Christian Bible. Since Bryant was schooled heavily in theology, is Thanatopsis based on the ideas that the Christian Bible holds of the afterlife? Bryant immediately introduces his notion of spiritual unity among humans and nature in the first line of the poem. To him in the love of Nature holds Communion with her visible forms, she speaks A various language; for his gayer hours She has a voice of gladness, and a smile And eloquence of beauty, and she glides Into his darker musings, with a mild And gentle sympathy, that steals away Their sharpness, ere he is aware (Line 1). From this opening line of the poem the reader is aware of Bryant’s use of metaphorical language to describe the bond in which nature holds with man. According to the first book of Genesis, God created all of nature and delegated some of his authority over it to the human race. He gave humans the promise of protection and forgiveness in return for the service of watching over his creation. This is what Bryant affirms to be the â€Å"Communion† in which man holds with nature. Since nature is the circumstance for human existence, humans see it as glorious as well as comforting in times of trouble. No matter how lonely, or desolate a human soul can get, nature is still part of man. This is a very strong correlation to the Christian Bible, however it is not the only one that Bryant mentions in Thanatopsis. Bryant goes on to describe and almost tell the reader of the story not to fear the final moments of life for all that is and was created â€Å"Will share thy destiny.†(Line 61) Lik...

Turkey's Memembership in EU Essay Example | Topics and Well Written Essays - 3000 words

Turkey's Memembership in EU - Essay Example Twenty years ago, in 1987, Turkey applied for full EEC membership, a request denied after the European Parliament reported on Ankara's unsatisfactory progress, and in particular its failure to implement agreements pertaining to the Cyprus problem. On December 2006, EU foreign ministers decided to follow the Commission's recommendations and suspend talks with Turkey on eight of the 35 areas under Despite undeniable progress by Turkey in some areas, there are serious problems surrounding the country's human rights record and relations with Cyprus, and its ability to catch up with the general level of political, economic and social development of EU member states. Both the EU and Turkey also have to contend with indifference and discontent shown by both governments and individuals due to "enlargement fatigue," especially after EU membership expanded by 10 members of the former Soviet bloc in 2004 and two more countries two years later (Palmer, 2006). This makes a total of 27 EU member countries, uniting both eastern and western halves of the continent for the first time since the Cold War broke out. There are some questions on the EU's capacity to balance its expansion and consolidation programs and some EU member states and citizens have reservations on such issues as the possible influx of Turkish workers and its impact on employment figures. However, some political analysts believe that the underlying question is Turkey's identity, whether this identity can be accepted as part of the new Europe, and whether the geographically distant and culturally different Turkey should and can be part of a united Europe (Kubicek, 2005). This report will deal with the EU's enlargement program and its relation to and impact on its vision of a united, peaceful, prosperous and democratic Europe and the specific problems and challenges that affect the entry of Turkey into the European Union. B. Europe: A United Continent "Enlargement has been at the heart of the European Union's development over several decades. The very essence of European integration is to overcome the division of Europe and contribute to the peaceful unification of the continent ." (Enlargement, 2006) Turkey's membership in the EU 5 The dissolution of the Soviet bloc provided added impetus to the formation of a new and united Europe and a stronger and more competitive global player than any other except perhaps for the USA. The 2004 and 2006 addition of twelve new members has increased the rate of economic growth and brought more prosperity for EU member countries as a whole. It has established an extremely large sone of democracy, peace and the rule of law in the continent. "The European Commission estimates that joining the Union will add up to one percent extra growth each year for newcomers during the first ten years of membershipThe enlarged single market will provide competitive EU firms with greater business opportunities, create jobs and raise tax revenues." Enlargement has laid the foundation for continent-wide peace and stability, and encouraged the growth of human rights-based and democratic

Social Marketing Essay Example | Topics and Well Written Essays - 1000 words

Social Marketing - Essay Example In this "Social Marketing" essay, the author chose and researched two most relevant in order to study their social marketing campaign. Social marketing refers to an approach that is used to cultivate those activities of which the primary aim is to maintain or change the behavior of people for the benefit of society or individual. In Thailand, every can tell that using cell phones has become a big problem. Almost every teenager owns a cell phone and hardly puts it down.. The issue exists there, everyone is aware that it is a big problem, yet no one takes an initiative about it. Being a foreign company, Telenor took a wise move. Telenor employs a prudent approach through an advertising agency located in Thailand, known as Y&R Thailand. It was responsible for handling ads for DTAC because only natives can understand the psyche of their audiences and the way they respond. In order to do so, DTAC composed an ad in order to address the issue of extra ordinary mobile usage and ignoring love d ones while using mobile phones. The slogan of the social marketing campaign of DTAC was named as ‘Disconnect to Connect’. The purpose of this ad was to encourage people to put down their cellular devices for face time with their family and friends. This spot showed users of mobile with invisible parent/child/companions/friends as they play guitar/drove or stand at bus stop with them. As soon as the person puts the device away, their child, loved one, or friend appear, adding warmth in their very moment as well as in their lives. Nowadays, addiction of mobile phones and Internet are leading to neglecting loved ones, family, and friends beside us. The message that the ad coveys is that while using mobile phones, not to forget loved ones that are present around. The ad of Thailand’s DTAC tells us to cherish the persons that are besides us. When using mobile phones, we forget the most important people that are in our surroundings but DTAC, despite of being a largest telecommunication company, teach us to STOP doing it, and make these beloved people feel how important they are. In true meaning, this advertisement complies with corporate social responsibility. Actors featured in this advertisement are what the target audience of DTAC is. They are more like upper middle class and middle class people. In addition, the actors are not extra ordinary good looking and are like those people that one sees in real on streets. These two elements of this advert make it easier for target market to relate them to this s pot. The usage of aria helps in creating suspense and building climax of the advert. The ad did not include a well-known popular song that may steal the attention of the core message. Instead, the music serves as a tool for aiding additional communication. This campaign is a great example for tech companies in order to teach how to ‘De-tech’. Instead of being exhausted by the over usage of technology, people now should spend more mindful and meaningful time offline. Nike’s ‘Find your Greatness’ Campaign The slogan of Nike’s social marketing campaign read as ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011. In this ad, Nike is taking advantage of Olympic coverage and alert television audience. The fitness brand was not an official sponsor of Olympics but their well-placed and well-timed ads stood at the top of the viral chart whereas Adidas, the

Hurricane Katrina Essay Example for Free

Hurricane Katrina Essay When an electrical power outage occurs from a storm, we are instructed to have flashlights, battery operated radios, a generator, survival gear, food, etc. But what happens when the power outage is long-term? What happens when the generator runs out of fuel and we can’t get more fuel? What happens when the batteries run down? For those who did not endure Hurricane Katrina, the consequences of loss of power combined with catastrophic flooding cannot even be imagined. The event of Katrina was not a mere inconvenience, it was a disaster of epic proportions. Much of the failure of first responders and ensuing rescue workers to operate efficiently was due to lost communications. Additionally, family members and friends could not find each other, nor could they find any information for quite a while. This particular storm was a nightmare for communications people as well as the victims. Simply the massive loss of power rendered the Gulf Coast without the basic tools to function. Today’s technology in communications is unparalleled and becoming even more sophisticated by the week; yet without power, even the most high-tech systems are useless (Donny Jackson, 12-01-2005). To review what happened during the storm that shattered communications networks, it is important to look at the emergency communications systems available and explain what failed and why. In the 35th largest city in the U. S. , how could so many people be suddenly disconnected? What happened to the cell phones, instant messaging, satellite technology, broadband, wireless and other forms of everyday communication that are largely taken for granted? Even in the horrendous disaster of 9/11, communication was still taking place. Even Hurricane Andrew didn’t knock all communications systems out. What was different about Hurricane Katrina? As Donny Jackson points out in Mobile Radio Technology (12-01-2005), all communications systems are designed with the notion that power is available. Backup generators and batteries are equipped to keep equipment running for a few hours at the most, which is usually ample time for the electrical grid to be back online to some capacity. In an earlier article by Donny Jackson (11-01-05), the floodwaters were to blame for most of the communications failures. The commander of police communications in New Orleans, Stephen J. Gordon, put it succinctly: â€Å"The wind was almost inconsequential†¦ It was the water that was the killer. † Herein was the problem: most wireless towers are designed to withstand hurricane force winds. The cell towers survived the winds, as in Florida’s hurricanes, but the power to drive the networks was knocked out by the unprecedented floodwaters in the city of New Orleans. There was also damage to a generator when flying debris punctured the radiator on the backup generator. When sudden damage of this type occurs, there is little that can be done to overcome the massive loss of communication. However, IT was still working, and emergency personnel were using the Internet to send out instant messages when all other communications failed. Of course, this was only possible with emergency power available until the fuel in the generators was gone. Since the roads were impassable and there was widespread damage to gas stations and roads to the gas stations, generator fuel swiftly dwindled. When communications are cut off to first responders in a disaster, chaos ensues as victims assume help is on the way and when it fails to arrive, the emotional aftermath is seen. First responders themselves are traumatized by being rendered almost as helpless as the victims they are hired to rescue and protect due to being cut off from each other. In the case of Katrina, it turned out that satellite and internet technology helped enormously in the days following the disaster, when families needed help finding each other and victims needed medical attention or evacuation. It seems that satellite technology had the edge over terrestrial communications systems, yet satellite communications are not yet sufficiently integrated into emergency communications networks, according to Satellite Industry Association (SIA) chairman Tony Trujillo (Peter Brown, 2006). Agreeing with this statement was the FCC Chairman Kevin Martin, stating that: If we learned anything from Hurricane Katrina, it is that we cannot rely solely on terrestrial communications (Brown). IT technology was utilized to patch together a system of tracking evacuees in the days following Hurricane Katrina. Several IT companies met two days after Katrina had struck and agreed to set aside competition and focus on helping the victims (Bart Perkins, 2005). Within five days, IT companies began executing networks for shelters, finding families, financial assistance and infrastructure. This mammoth effort was undertaken doing a lot with a little. Linking databases to larger organizations using what means were available was no small task, given that there was no power supply to speak of. In this case, the private sector possessed a greater ability to render assistance than the emergency or government agencies due to their skills and mobility. The Hurricane Katrina tragedy was ironic in that the entire world was more informed than the victims, evacuees and rescue workers regarding what was needed in the stricken areas, due to television, print and Internet media (Diane Mermigas, 2005). The observance of these phenomena has prompted the investigation into the further development of new bandwidth-rich services that go beyond media and entertainment and imbed themselves into emergency services. As a result of the losses and lack of preparedness in terms of emergency communications for a storm that was possible but not probable enough to prompt a major beefing up of communications networks, new measures are being taken to ensure that it doesn’t happen again. Flagler County in Florida is investing $10 million to install an 800 MHz radio system, which will suitably serve multiple channels of communications and heavy user traffic through one network (Michael Reed, 2005). New Orleans had an 800 MHz system, but it was knocked out by the floodwaters. However, the terrain of Flagler County is different and the county also has two satellite phones available as a backup. Satellite equipment works well as long as one has a clear view of the southern sky, but in a city or indoors, they are ineffective (Jackson, 11-01-2005). Two satellite phones may not seem like much, but the county can simultaneously call for help and stay in contact with emergency officials if need be. Moreover, where Flagler County’s radio signals currently fail in the western part of the county, the new 800 MHz system will enable signals to 95 percent of the county. In New Orleans, when the 800MHz equipment was rendered inoperable by the water, the statewide system was insufficient in dealing with the new traffic of users in the form of out-of-area emergency workers (Jackson, 11-01-2005). The resulting demand now is for redundant forms of connectivity, networks capable of re-routing traffic around the point of failure, better protection for equipment in terms of casings, and alternative power sources. In the works now are packets of emergency communications networks that operate on satellite technology and are able to seamlessly interface with terrestrial technology (Brown). One of the acknowledged problems with the communications infrastructure was that in the areas stricken by Katrina, these systems were not in place prior to the storm. Had they been strategically placed, response would have been more efficient and effective. One of the problems with first responders dealing with satellite equipment is the time; first responses are time-critical and while the team is trying to get to the victims, it is not likely that having to keep repositioning the receiver on a mobile satellite communication system would be an attractive idea. There are alternatives that had been considered dubious prior to Katrina, but are now gaining interest. One such communication network is being developed by Space Data, based in Arizona. Almost laughably simple, the Sky Site Network uses weather balloons to fly base systems up to heights of 65,000 to 100,000 feet above the earth (Jackson, 12-01-2005). This system could be deployed in advance of an oncoming hurricane or in the event of a disabled network. The balloons can remain aloft for about a day and are reusable when they fall to earth. Another possibility is a combination of solar, fuel cell and wind powering towers instead of terrestrial electricity. While this combination has largely been dismissed as environmentalism driven pseudo-science, one company has gained great interest after Katrina and has installed the towers at an airport in West Virginia to run the video surveillance cameras (Jackson, 12-01-2005). Knowing that it is only a matter of time before another disaster strikes, whether it is natural or man-made, it is prudent to shore up communications systems and develop different networks, both terrestrial and satellite, that can be compatible. Due to the human condition, it is more likely that such systems will be developed in the private sector focusing on entertainment or gaming rather than emergency preparedness. It seems that new technology becomes quickly taken for granted and integrated into daily life so much that many forget how to function without it. Yet designers and officials would do well to think outside the box by finding multiple purposes for such communications devices, in the event of an emergency. Past disasters such as the London transit bombings of July 2005, the tsunami in Indonesia in 2005 and now Hurricane Katrina have shown the value of videophones and camera equipped cell phones. Yet these devices require terrestrial networks to operate as well as electrical power to recharge them. While some small items such as cell phones, calculators, etc. are solar powered, the sun is not always reliable. Nothing is. This fact should demonstrate the importance of multiple power sources, both conventional and alternative, in order for equipment to function for extended periods of time even when the main power is disabled. In any emergency, effective communication is critical. Making communications networks better can be the difference between life and death in future disasters. Works Cited Brown, Peter J. â€Å"Crisis On The Gulf Coast: When Satellite Was The Only Game In Town. † Via Satellite 21. 1 (2006): 1. Jackson, Donny. â€Å"Without power, but not powerless. † Mobile Radio Technology 23 (12-01-2005).

The Civil Rights Movement and Dr. Martin Luther King Essay -- The Civi

The Civil Rights Movement and Dr. Martin Luther King The Civil Rights movement is still identified by people across the world with Dr Martin Luther King. His day of birth is remarked with a national holiday in the United States and there are many historic sites dedicated to MLK across the nation. His funeral in Atlanta on 9th April 1968 was attended by political leaders from around the world and later in 1977 King was awarded the Presidential Medal of Freedom which stated that MLK was â€Å"the conscience on his generation† who†¦Ã¢â‚¬ saw the power of love could bring down segregation†. It is clear that MLK had a huge impact on how the civil rights movement was to be perceived by all people in the years to follow. ‘Martin Luther’s Style of Leadership’ written by Peter J Ling for the BBC Website suggests that King is â€Å"†¦Vividly remembered†¦thanks to the miracle of Television†. It is apparent that the boom of household televisions and the rising involvement of media and news coverage helped king to demonstrate his communicational skills through his speeches which were broadcasted across the nation. However many people argue that the media played a huge part in his prominence and focused on his achievements and successes rather than his faults. MLK’s approach to achieving racial equality is admired by many. His non-violent peaceful protests gained more support from African Americans, who realised that this was the only realistic approach for them to achieve civil rights. They had seen various other leaders attempt violent direct action which resulted in even more turmoil for the blacks. This non-violent strategy gave the whole movement a s... ...n†, which made it difficult for her to conform to male-dominated hierarchies. . She quit the NAACP when she could no longer abide Walter White and left SCLC after becoming disenchanted with King. It could be said Baker had a personal vendetta against MLK, who was constantly receiving recognition for the hard work that many unsung civil rights heroes like Baker were putting in. The Freedom Rides of 1961 were credited as being the work of King and his Southern Christian Leadership Conference organisation. However it was the Congress of Racial Equality (CORE) who were behind the rides. When MLK was asked to join the freedom riders into Mississippi he declined their invitation, thus resulting in the organisation to publicly show their mistrust in a leader who, As Ling puts it, â€Å"preferred to cheer from the sidelines.†

I Love School Essay

Sixteen years after a sixteen-year-old wrote this book, Francis Ford Coppola turned this novel into a movie. The book is a coming-of-age novel, but the movie focuses on the characters’ loss of innocence. The movie follows the story line very closely. The reader is only told that this story takes place in the southwest, but the movie places it in Tulsa, Oklahoma, in the year 1966. It also changes the conflict from the East Side versus the West side to the northside versus the southside. This minor directional change was probably made due to the relative time proximity to the musical West Side Story, which won the best picture Academy Award in l961. However, as with all movies, character insight that is critical to understanding the story is lost when the format goes from the written word to the screen. Ponyboy is telling us the story, the same as in the book, but the 91-minute film only glosses over many character relationships. With the exception of Ponyboy, the viewer misses out on knowing most of the novel’s characters. Darry and Soda are relatively minor characters in the movie, and the viewer is given little insight into their lives. The same is true for the rest of the gang, even Dally. Dally’s death loses much of its impact because viewers aren’t able to get to know him. Only the reader is aware of the fact that Dally’s gun is unloaded, and the symbolic death of Dally in the spotlight is gone. Johnny’s character is also weaker in the movie than the book. Viewers don’t see the growth in his character, because they don’t know Johnny. Johnny’s appreciation for life at the end of his own is barely noted, but it has great impact on Pony in the novel. The whole point of the telling of Ponyboy’s story is to give meaning to Johnny’s death. Johnny had wanted Ponyboy to tell Dally certain truths, and given that Dally is dead, Pony writes this story down for all of the Dallys in the world: â€Å"Someone should tell their side of the story, and maybe people would understand then and wouldn’t be so quick to judge a boy by the amount of hair oil he wore.† The movie and book do begin and end with the same lines, the difference being, only readers understand the meaning behind them.

Essay Psychoanalytic Criticism - 1137 Words

Psychoanalytic Criticism Introduction The psychoanalyst Sigmund Freud spent much of his life exploring the workings of the unconscious. Freuds work has influenced society in ways which we take for granted. When we speak of Freudian slips or look for hidden causes behind irrational behavior, we are using aspects of Freudian analysis. Many literary critics have also adopted Freuds various theories and methods. In order to define Freudian literary criticism, we will examine how various critics approach Freuds work. We will pay special attention to issues of creativity , author psychology , and psycho-biography . Creativity and neurosis Many of us may be familiar with the notion that creativity is intertwined with†¦show more content†¦Elaborating on this opinion, some critics have wondered to what extent the creative process springs only from those thoughts in the unconscious which result from neurosis. The critic Edmund Wilson has addressed this question in his book The Wound and the Bow. Wilson discusses creativity and neurosis in terms of the playwright Sophocles, and the writers Andr Gide and John Jay Chapman, and the attention paid by all three to the tale of the Greek warrior Philoctetes. The tale is about the nobility of those who suffer on the outskirts of society, and about a society which at the same time needs and rejects these outcasts. Wilson proposes the idea that genius and disease, like strength and mutilation, may be inextricably bound up together (289). Wilson notes that these three writers who have shown interest in the noble and suffering Philoctetes themselves all suffered from a type o f neurosis (289, 293). Author psychology As Wilsons comments suggest, the question of creativity can lead us to focus on the psychology of the author. Such a focus might suggest that a text helps to explain the life and concerns of an author and vice versa. 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